Our Story

about us


Muar is a prominent furniture hub of Malaysia. In the early days of development, Muar only consisted of budget hotels to cater travellers who come here to do business especially concerning either furniture or microelectronics. These travellers were unlikely to stay in MUAR because the hotels here could not match their lodging preferences. With more than 10 years of travelling experiences while serving in a travel agency, our founder Mr MAX CHIA, with the idea of bringing the accommodation industry in the furniture town to another level. He aims to provide an unique hospitality experiences to our guest. He, Max Chia, is a Anak Jati Muar. Was serving in a travel agency that has been operating for more than 45 years; with degree in Management and Marketing, he also has experience as a licensed tourist guide in the agency, travelling overseas around the world. As Muar was in the midst of tourism development, setting up a hospitality establishment, specifically a hotel, to reflect the town's rich local heritage & providing an ideal lodging place for travellers was our only direction. Being bold about what we were doing was the right thing to do at the right time, that was how we started.

  • 2018 - MUO Boutique Hotel , MUAR, JOHOR
  • 2019 - MUO Resort, MUAR, JOHOR
  • 2020 - Bilik-Bilik by MUO, SEREMBAN, NEGERI SEMBILAN

With the overwhelming and positive response from all of our guests, MUO expands steadily over the years with the slogan of “More Than A Stay”. We aim to provide more than just accommodation services to our guests. We designed and furnished our hotel rooms with all the items that can exceed their expectations while fulfilling travelers’ needs and wants.

about us


To further highlight the spirit of our slogan - More Than A Stay. We have successfully entered into a strategic partnership with world renowned furniture brand - Natural Signature. With the unique staying experience, we offer locally made export quality solid wood furniture for our guests to experience and purchase within our hotels and resorts.

For Licensing Programme, Please call us at +606-9520000.