Muar is a prominent furniture hub of Malaysia. In the early days of development, Muar only consisted of budget hotels to cater travellers who come here to do business especially concerning either furniture or microelectronics. These travellers were unlikely to stay in Muar because the hotels here could not match their lodging preferences. Instead, they will take the trouble to travel to & fro to Melaka just to find suitable accommodation to fulfill their needs. Melaka has hotels that have good blends of comfort & local culture. That was when Muo Boutique Hotels, the brainchild of our three bosses, Mr. Max Chia Kai Yue, Mr. Chia Su Keat & Mr. They Chei Boon had been set up. Trust was what binded them together. The three partners are anak jati Muar. Mr Su Keat acquired a degree in accounting & after working at the Royal Bank of Canada, Cyberjaya, for a couple of years, he returned to Muar in 2013 to start his own F&B business. On the other hand, Mr. Chei Boon has his foot in a few businesses such as automobile & laundry services. Mr. Max's parents own a travel agency that has been operating for over 43 years; he has experience as a travel guide in the agency, travelling overseas bringing Muar locals, from as young as 15 years old. The young trio met at a Chinese Chamber of Commerce Muar (CCCM) meeting. The troika were sitting at a restaurant one day discussing business. As Muar was in the midst of tourism development, they agreed to set up a hospitality establishment, specifically a hotel, to reflect the town's rich local heritage & providing an ideal lodging place for travellers. Coincidentally, when they were discussing this plan, the local council had already begun intense efforts to promote Muar as a tourist spot. Being bold about what they're doing was the right thing to do at the right time, the three dived in to build up a boutique hotel in Muar.